Introduction
The Beijing Overseas Property and Luxury Show will take place in the Autumn of 2010 as part of The 17th Beijing Property Consumer Show. As a special feature of the Beijing Property Consumer Show, the Beijing Overseas Property and Resorts Show is the ideal platform for companies offering overseas real estate, holiday resorts, leisure products and services to the wealthy Chinese market.
Exhibitor profile
• Real estate developers
• Hotels & resort real estate
• Yachts, cars and executive jets
• Golf & spa resorts
• Holiday and adventures destinations
• Travel specialists
• Emigration specialists
Why Exhibit:
The 17th Beijing Property Consumer Show is Beijing’s longest running and best attended property show, having run for many years. The show’s brand name has been tested by time and proven by strong visitor numbers. Previous shows have attracted between 80,000-100,000 affluent Chinese visitors. This is the ideal platform for overseas exhibitors who would like to access high net worth Chinese investors.
• The buying power of wealthy Chinese: the recently released BAIN report stated that by the end of 2009 there will be 320,000 high income Chinese with each having more than 10 million RMB available for investment.
• According to World Tourism Organization, by 2015 there will be 80 million Chinese taking vacations around the world making China the country with the largest number of outbound tourists in the world. China represents the largest and fastest growing visitor market as well.
• Beijing tops the rich list in China, mostly because senior government officials and business leaders live there. According to official surveys, Beijing’s 110,000 foreign residents make it the home of the largest expat community in China. Shanghai is ranked the second with around 90,000 expats. Over 7,000 expats visited our previous shows.
• There is an increasing trend in immigration, investing overseas and foreign travel by wealthy Chinese. These activities are symbols of success in wealthy Chinese circles. Increasingly the Chinese investors understands and appreciates the value of investing overseas, both in financial and life style terms, i.e. better environment, good child education.
Who will the show attract?
• People looking to start a new life abroad
• Those looking for property investment opportunities abroad
• Individuals wishing to discover new travel destinations, leisure products and services.
• Those hoping to win giveaways and take advantage of exciting special rates for holiday trips abroad.
There will be a wide range of exhibitors at the show showcasing resorts, cruise operators, hotels and tourist offices. Experts will be on-hand with knowledge and expertise - ensuring visitor questions are answered.
What they said
“We exhibited at the Beijing show in November and despite the freezing cold weather met with a number of potential investors into our Developments in Dubai. We found the exhibition team very helpful and the translators particularly good and interested in understanding our offering”
Ian Pask
General Manager
ACW Holdings. Ltd Dubai
“Dear Susanna/David,
It was such a wonderful experience joining the 2009 Winter Real Estate Trade Fair in Beijing in Nov 2009. This is my first time to have a real estate booth in Beijing and I had a great time. What I gained from this 4 day show definitely exceeded my expectation. Our booth generated a lot of interests and leads and we are organizing the 1st Chinese investor group coming to visit Myrtle Beach in about 1 month. I will definitely come back next year for other Real Estate Trade Fair in Beijing and I highly recommend other companies to attend your Expo and promote their projects, especially those foreign companies who want to explore huge Chinese market. This is a great opportunities for them to get to know the buying power China has and expose their projects in Chinese market. Thank you for all the help and convenience you provided me. I will see you next year!”
Jane Zheng
Keller Williams Realty
“The exhibition was a success for us. Although the amount of visitors were a little less than we expected, the quality of the clients exceeded our expectations and we feel sure we will benefit with the result. We registered approximately 100 serious clients during the show, most of which seem genuinely interested in the properties we were promoting. We will be very busy during the next few weeks with many follow-up calls and schedule appointments!”
Jay F. Carraway
Dubai Land Department
Broker’s No: 5003
Marketing Campaign
The marketing campaign will concentrate on Beijing with additional national exposure and will start 2 months prior to the opening of the show.
Email blast: we will send emails to our database of 9,000 individuals who have previously visited our shows or registered to receive our newsletters.
Newspapers & Magazine: we have established media alliances with more than 20 national Newspapers and magazines including those specifically targeting expats readers.
Will announce international media partners later.
• TV & Radio: We have established relationships with the leading 8 TV and radio channels, including the most influential national channel, CCTV.
• Websites: we have established partnerships with leading property and consumer websites, such as www.sina.com.cn, www.sofun.com and www.sohu.com.
• Direct Mail: we will send information about the show to 9,000 of previous visitors. We will also distribute this information to CEO’s of large companies, high ranking government officials and at luxury office buildings.
Fees & Added value
Space only stand:
Size of 1 standard unit: 9sqm
Fee: &4200 USD / Unit.
Space only are available on 36sqm above
Fee: & 4000 USD / Unit.
Discount Policy :
1 Booking before 10 Feb -& 4000 USD.
2 Booking before 10 March -& 4100 USD
3 stand from 18sqm-discount 5%
4 stand from 27sqm-discount 10%
5 stand from 36sqm -discount 15%
Attention Discounts are summing up!
Additional fee marketing benefits:
- Free website listing
- Free Listing in the ‘You are here’ boards around the show
- Free advertising during pre-show media campaign as soon as booking.
- Free Promotional Activities:
presentational session (time limits are 20 minutes the time slot is very limited, so book your time now!)
Deadline to Participate: 15 July, 2010
To book a stand please contact
George Betz
International Sales Director
Tel: +44 1235 765 512
Mobile: +44 7976 721 822
Email: george@wwshows.com
Website: www.wwshows.com
Co-organised by:
